Solar Installers Market: ZIP 23452
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23452 is an urban area with low foot traffic. with a population of 57,995 and household incomes above the national median ($77,327). There are 11 solar installers operations in ZIP 23452.
Area Profile
57,995
Population
$77,327
Median Income
+4% vs. national
Urban
Area Type
10.0/20
Foot Traffic
Very Car-Dependent
Median Age: 36.7 —
mixed-age market, broad menu appeal.
College-Educated: 24.6% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23452.
11
Solar Installers
Moderate — proven market
1.9 per 10K residents
4
Roofing Contractors
0.7 per 10K residents
What this means:
Solar Installers are 73.3% of the relevant market in ZIP 23452 (11 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,960
2BR Fair Market Rent
$1,571
Median Gross Rent
$320 K
Median Home Value
10
Bank Branches
$880 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Solar Installers
- 11
- Related Businesses
- 4
- Bank Branches
- 10
vs. National Average
Median Income
+4% vs. $74,580
Walkability
-0.5 pts vs. national avg
Nearby Markets
23454
2.9 mi
Pop: 57,773
$97,835
Walk: 10.7
23462
3.8 mi
Pop: 67,066
$69,680
Walk: 13.0
23455
4.4 mi
Pop: 50,501
$88,223
Walk: 11.6
23453
4.5 mi
Pop: 34,545
$90,680
Walk: 10.9
23460
4.6 mi
Pop: 1,250
Walk: 6.8
23451
6.3 mi
Pop: 44,641
$97,945
Walk: 12.1
23459
7.4 mi
Pop: 1,442
Walk: 9.9
23464
7.4 mi
Pop: 75,290
$89,790
Walk: 10.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits