Solar Installers Market: ZIP 23453
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23453 is an urban area with moderate foot traffic. with a population of 34,545 and household incomes above the national median ($90,680). There are 11 solar installers operations in ZIP 23453.
Area Profile
34,545
Population
$90,680
Median Income
+22% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 35.8 —
mixed-age market, broad menu appeal.
College-Educated: 22.2% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23453.
11
Solar Installers
Moderate — proven market
3.2 per 10K residents
5
Roofing Contractors
1.4 per 10K residents
What this means:
Solar Installers are 68.8% of the relevant market in ZIP 23453 (11 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,950
2BR Fair Market Rent
$1,723
Median Gross Rent
$320 K
Median Home Value
1
Bank Branches
$31 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 11
- Related Businesses
- 5
- Bank Branches
- 1
vs. National Average
Median Income
+22% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
23460
3.6 mi
Pop: 1,250
Walk: 6.8
23456
4.0 mi
Pop: 60,744
$128,403
Walk: 8.8
23452
4.5 mi
Pop: 57,995
$77,327
Walk: 10.0
23454
5.7 mi
Pop: 57,773
$97,835
Walk: 10.7
23462
6.3 mi
Pop: 67,066
$69,680
Walk: 13.0
23461
7.5 mi
Pop: 892
Walk: 4.8
23451
7.7 mi
Pop: 44,641
$97,945
Walk: 12.1
23464
8.1 mi
Pop: 75,290
$89,790
Walk: 10.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits