Solar Installers Market: ZIP 23222
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23222 is an urban area with moderate foot traffic. with a population of 26,809 and household incomes near the national median ($58,105). There are 5 solar installers operations in ZIP 23222.
Area Profile
26,809
Population
$58,105
Median Income
-22% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 35.5 —
mixed-age market, broad menu appeal.
College-Educated: 22.7% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23222.
5
Solar Installers
Low competition — room to establish
1.9 per 10K residents
3
Roofing Contractors
1.1 per 10K residents
What this means:
Solar Installers are 62.5% of the relevant market in ZIP 23222 (5 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,430
2BR Fair Market Rent
$1,181
Median Gross Rent
$250 K
Median Home Value
1
Bank Branches
$51 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 5
- Related Businesses
- 3
- Bank Branches
- 1
vs. National Average
Median Income
-22% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
23227
2.3 mi
Pop: 25,574
$70,537
Walk: 10.6
23298
2.9 mi
Pop: 170
Walk: 17.0
23219
3.1 mi
Pop: 3,856
$62,533
23284
3.3 mi
Pop: 2,239
Walk: 14.3
23223
3.3 mi
Pop: 56,569
$56,518
Walk: 13.0
23220
3.7 mi
Pop: 34,524
$56,681
Walk: 15.6
23230
4.9 mi
Pop: 8,304
$71,189
Walk: 14.3
23221
5.5 mi
Pop: 14,180
$97,006
Walk: 14.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits