Solar Installers Market: ZIP 23298
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23298 is an urban area with high foot traffic.
Area Profile
170
Population
Urban
Area Type
17.0/20
Foot Traffic
Very Walkable
Median Age: 20.2 —
young market, strong street food demand.
College-Educated: 0.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,760
2BR Fair Market Rent
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
vs. National Average
Walkability
+6.5 pts vs. national avg
Nearby Markets
23219
0.4 mi
Pop: 3,856
$62,533
23284
1.6 mi
Pop: 2,239
Walk: 14.3
23220
2.2 mi
Pop: 34,524
$56,681
Walk: 15.6
23222
2.9 mi
Pop: 26,809
$58,105
Walk: 13.8
23223
3.7 mi
Pop: 56,569
$56,518
Walk: 13.0
23224
4.0 mi
Pop: 39,010
$49,263
Walk: 13.6
23221
4.3 mi
Pop: 14,180
$97,006
Walk: 14.5
23227
4.8 mi
Pop: 25,574
$70,537
Walk: 10.6
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits