Solar Installers Market: ZIP 23230
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23230 is an urban area with moderate foot traffic. with a population of 8,304 and household incomes near the national median ($71,189). There are 17 solar installers operations in ZIP 23230.
Area Profile
8,304
Population
$71,189
Median Income
-5% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 34.3 —
mixed-age market, broad menu appeal.
College-Educated: 41.3% —
strong appetite for artisan/specialty food.
Competition
Solar Installers and related businesses in ZIP 23230.
17
Solar Installers
Moderate — proven market
20.5 per 10K residents
3
Roofing Contractors
3.6 per 10K residents
What this means:
Solar Installers are 85.0% of the relevant market in ZIP 23230 (17 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,840
2BR Fair Market Rent
$1,608
Median Gross Rent
$340 K
Median Home Value
13
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Solar Installers
- 17
- Related Businesses
- 3
- Bank Branches
- 13
vs. National Average
Median Income
-5% vs. $74,580
Walkability
+3.8 pts vs. national avg
Nearby Markets
23226
2.2 mi
Pop: 15,764
$126,554
Walk: 13.3
23221
2.5 mi
Pop: 14,180
$97,006
Walk: 14.5
23228
2.8 mi
Pop: 36,435
$65,650
Walk: 8.3
23220
3.2 mi
Pop: 34,524
$56,681
Walk: 15.6
23284
3.7 mi
Pop: 2,239
Walk: 14.3
23173
3.7 mi
Pop: 2,172
23227
4.0 mi
Pop: 25,574
$70,537
Walk: 10.6
23225
4.8 mi
Pop: 42,223
$60,865
Walk: 12.2
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits