Solar Installers Market: ZIP 37854
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 37854 is an suburban area with low foot traffic. with a population of 12,403 and household incomes below the national median ($49,098).
Area Profile
12,403
Population
$49,098
Median Income
-34% vs. national
Suburban
Area Type
7.3/20
Foot Traffic
Car-Dependent
Median Age: 47.2 —
older demographic, may prefer sit-down options.
College-Educated: 10.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,020
2BR Fair Market Rent
$783
Median Gross Rent
$150 K
Median Home Value
3
Bank Branches
$150 K deposits
Tips for Starting a Solar Business in Tennessee
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 3
vs. National Average
Median Income
-34% vs. $74,580
Walkability
-3.2 pts vs. national avg
Nearby Markets
37723
9.3 mi
Pop: 1,307
$59,028
37829
10.1 mi
Pop: 1,939
$87,564
37337
11.9 mi
Pop: 1,276
$44,940
37880
13.2 mi
Pop: 3,934
$61,858
Walk: 3.9
38558
13.8 mi
Pop: 9,270
$75,000
37748
13.9 mi
Pop: 17,021
$58,649
Walk: 5.0
37887
14.3 mi
Pop: 6,652
$56,375
Walk: 3.5
37763
15.8 mi
Pop: 16,394
$77,039
Walk: 6.4
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits