Solar Installers Market: ZIP 37688
Opportunity Score
17
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 37688 is an rural area with low foot traffic. with a population of 1,057 and household incomes below the national median ($42,279).
Area Profile
1,057
Population
$42,279
Median Income
-43% vs. national
Rural
Area Type
2.0/20
Foot Traffic
Very Car-Dependent
Median Age: 51.8 —
older demographic, may prefer sit-down options.
College-Educated: 27.7% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$970
2BR Fair Market Rent
$150 K
Median Home Value
Tips for Starting a Solar Business in Tennessee
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- Median income sits at $42,279. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-43% vs. $74,580
Walkability
-8.5 pts vs. national avg
Nearby Markets
37683
7.6 mi
Pop: 13,716
$53,908
Walk: 5.1
24211
9.0 mi
Pop: 10,341
$84,559
Walk: 4.7
37680
11.0 mi
Pop: 594
$45,942
24236
12.7 mi
Pop: 3,023
$33,846
Walk: 4.1
37620
14.6 mi
Pop: 38,330
$54,908
Walk: 5.9
37691
15.1 mi
Pop: 532
Walk: 3.4
28615
15.5 mi
Pop: 1,983
$46,888
24340
16.4 mi
Pop: 6,173
$64,050
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits