Solar Installers Market: ZIP 37658
Opportunity Score
41
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 37658 is an urban area with low foot traffic. with a population of 3,637 and household incomes below the national median ($36,853).
Area Profile
3,637
Population
$36,853
Median Income
-51% vs. national
Urban
Area Type
4.5/20
Foot Traffic
Very Car-Dependent
Median Age: 50.2 —
older demographic, may prefer sit-down options.
College-Educated: 11.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$970
2BR Fair Market Rent
$609
Median Gross Rent
$120 K
Median Home Value
1
Bank Branches
$17 K deposits
Tips for Starting a Solar Business in Tennessee
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- Median income sits at $36,853. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-51% vs. $74,580
Walkability
-6.0 pts vs. national avg
Nearby Markets
37687
6.8 mi
Pop: 4,379
$45,660
Walk: 3.1
37643
7.9 mi
Pop: 33,690
$50,455
Walk: 5.7
37682
10.0 mi
Pop: 513
Walk: 5.2
37692
11.8 mi
Pop: 4,784
$50,469
Walk: 5.4
37694
12.2 mi
Pop: 1,738
$60,125
Walk: 4.4
37601
12.7 mi
Pop: 38,622
$49,658
Walk: 7.8
37640
13.0 mi
Pop: 3,343
$47,404
37618
14.3 mi
Pop: 13,208
$58,413
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits