Solar Installers Market: ZIP 23832
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23832 is an urban area with low foot traffic. with a population of 42,410 and household incomes well above the national median ($103,742). There are 17 solar installers operations in ZIP 23832.
Area Profile
42,410
Population
$103,742
Median Income
+39% vs. national
Urban
Area Type
6.9/20
Foot Traffic
Car-Dependent
Median Age: 36.9 —
mixed-age market, broad menu appeal.
College-Educated: 26.4% —
balanced market for quality & value.
Competition
Solar Installers and related businesses in ZIP 23832.
17
Solar Installers
Moderate — proven market
4.0 per 10K residents
3
Roofing Contractors
0.7 per 10K residents
What this means:
Solar Installers are 85.0% of the relevant market in ZIP 23832 (17 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,210
2BR Fair Market Rent
$1,851
Median Gross Rent
$330 K
Median Home Value
7
Bank Branches
$640 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Solar Installers
- 17
- Related Businesses
- 3
- Bank Branches
- 7
vs. National Average
Median Income
+39% vs. $74,580
Walkability
-3.6 pts vs. national avg
Nearby Markets
23112
5.3 mi
Pop: 56,364
$117,716
Walk: 8.0
23838
5.6 mi
Pop: 17,213
$130,376
Walk: 5.2
23236
6.1 mi
Pop: 27,118
$109,338
Walk: 6.9
23114
8.1 mi
Pop: 21,572
$108,770
Walk: 7.0
23235
8.9 mi
Pop: 33,207
$89,959
Walk: 9.3
23237
9.4 mi
Pop: 28,262
$77,769
Walk: 8.3
23234
9.8 mi
Pop: 46,284
$63,630
Walk: 9.8
23831
10.2 mi
Pop: 37,819
$92,092
Walk: 7.4
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits