Solar Installers Market: ZIP 23234
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23234 is an urban area with low foot traffic. with a population of 46,284 and household incomes near the national median ($63,630). There are 4 solar installers operations in ZIP 23234.
Area Profile
46,284
Population
$63,630
Median Income
-15% vs. national
Urban
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 35.4 —
mixed-age market, broad menu appeal.
College-Educated: 13.2% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23234.
4
Solar Installers
Low competition — room to establish
0.9 per 10K residents
10
Roofing Contractors
2.2 per 10K residents
What this means:
Solar Installers are 28.6% of the relevant market in ZIP 23234 (4 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,540
2BR Fair Market Rent
$1,321
Median Gross Rent
$240 K
Median Home Value
3
Bank Branches
$300 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Solar Installers
- 4
- Related Businesses
- 10
- Bank Branches
- 3
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-0.7 pts vs. national avg
Nearby Markets
23224
3.1 mi
Pop: 39,010
$49,263
Walk: 13.6
23237
3.7 mi
Pop: 28,262
$77,769
Walk: 8.3
23225
5.5 mi
Pop: 42,223
$60,865
Walk: 12.2
23219
6.4 mi
Pop: 3,856
$62,533
23298
6.6 mi
Pop: 170
Walk: 17.0
23284
6.7 mi
Pop: 2,239
Walk: 14.3
23220
6.7 mi
Pop: 34,524
$56,681
Walk: 15.6
23221
6.9 mi
Pop: 14,180
$97,006
Walk: 14.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits