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Solar Installers Market: ZIP 23690

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23690 is an urban area with low foot traffic. with a population of 4,948 and household incomes well above the national median ($102,417).

4,948

Population

$102,417

Median Income

+37% vs. national

Urban

Area Type

5.7/20

Foot Traffic

Very Car-Dependent

Median Age: 30.4 — mixed-age market, broad menu appeal.

College-Educated: 19.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,350

2BR Fair Market Rent

$936

Median Gross Rent

$350 K

Median Home Value

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The median income here is $102,417. That gives you pricing room most markets don't offer. Don't underprice.