Solar Installers Market: ZIP 23608
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23608 is an urban area with low foot traffic. with a population of 43,841 and household incomes near the national median ($67,556). There are 8 solar installers operations in ZIP 23608.
Area Profile
43,841
Population
$67,556
Median Income
-9% vs. national
Urban
Area Type
9.9/20
Foot Traffic
Very Car-Dependent
Median Age: 33.6 —
mixed-age market, broad menu appeal.
College-Educated: 17.5% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23608.
8
Solar Installers
Moderate — proven market
1.8 per 10K residents
3
Roofing Contractors
0.7 per 10K residents
What this means:
Solar Installers are 72.7% of the relevant market in ZIP 23608 (8 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,590
2BR Fair Market Rent
$1,245
Median Gross Rent
$240 K
Median Home Value
2
Bank Branches
$190 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Solar Installers
- 8
- Related Businesses
- 3
- Bank Branches
- 2
vs. National Average
Median Income
-9% vs. $74,580
Walkability
-0.6 pts vs. national avg
Nearby Markets
23602
2.9 mi
Pop: 42,699
$72,487
Walk: 8.7
23603
3.3 mi
Pop: 3,428
$85,762
Walk: 7.2
23604
4.0 mi
Pop: 4,768
$73,472
Walk: 7.1
23690
5.3 mi
Pop: 4,948
$102,417
Walk: 5.7
23606
6.0 mi
Pop: 29,899
$69,921
Walk: 11.1
23693
6.9 mi
Pop: 23,208
$116,528
Walk: 6.5
23691
8.0 mi
Pop: 492
Walk: 7.8
23062
8.3 mi
Pop: 1,862
$49,637
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits