Solar Installers Market: ZIP 23320
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23320 is an urban area with moderate foot traffic. with a population of 59,626 and household incomes above the national median ($81,736). There are 24 solar installers operations in ZIP 23320.
Area Profile
59,626
Population
$81,736
Median Income
+10% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 38.6 —
mixed-age market, broad menu appeal.
College-Educated: 28.1% —
balanced market for quality & value.
Competition
Solar Installers and related businesses in ZIP 23320.
24
Solar Installers
Competitive — differentiation needed
4.0 per 10K residents
7
Roofing Contractors
1.2 per 10K residents
What this means:
Solar Installers are 77.4% of the relevant market in ZIP 23320 (24 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,070
2BR Fair Market Rent
$1,654
Median Gross Rent
$320 K
Median Home Value
12
Bank Branches
$2.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 24
- Related Businesses
- 7
- Bank Branches
- 12
vs. National Average
Median Income
+10% vs. $74,580
Walkability
+0.3 pts vs. national avg
Nearby Markets
23464
3.7 mi
Pop: 75,290
$89,790
Walk: 10.5
23325
4.5 mi
Pop: 19,236
$73,666
Walk: 11.6
23324
5.1 mi
Pop: 23,684
$57,774
Walk: 12.9
23523
6.7 mi
Pop: 7,698
$37,189
Walk: 13.7
23709
7.2 mi
Pop: 503
Walk: 14.0
23462
7.6 mi
Pop: 67,066
$69,680
Walk: 13.0
23502
7.6 mi
Pop: 19,836
$66,467
Walk: 12.3
23504
8.0 mi
Pop: 24,052
$43,156
Walk: 13.2
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits