Solar Installers Market: ZIP 23324
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23324 is an urban area with moderate foot traffic. with a population of 23,684 and household incomes near the national median ($57,774). There are 8 solar installers operations in ZIP 23324.
Area Profile
23,684
Population
$57,774
Median Income
-23% vs. national
Urban
Area Type
12.9/20
Foot Traffic
Walkable
Median Age: 33.5 —
mixed-age market, broad menu appeal.
College-Educated: 12.9% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23324.
8
Solar Installers
Moderate — proven market
3.4 per 10K residents
3
Roofing Contractors
1.3 per 10K residents
What this means:
Solar Installers are 72.7% of the relevant market in ZIP 23324 (8 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,430
2BR Fair Market Rent
$1,145
Median Gross Rent
$240 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 8
- Related Businesses
- 3
vs. National Average
Median Income
-23% vs. $74,580
Walkability
+2.4 pts vs. national avg
Nearby Markets
23709
2.1 mi
Pop: 503
Walk: 14.0
23523
2.3 mi
Pop: 7,698
$37,189
Walk: 13.7
23325
2.5 mi
Pop: 19,236
$73,666
Walk: 11.6
23704
3.2 mi
Pop: 19,235
$44,739
Walk: 14.2
23702
3.7 mi
Pop: 12,087
$48,288
Walk: 12.7
23510
3.8 mi
Pop: 9,240
$75,621
Walk: 14.3
23708
3.9 mi
Pop: 316
Walk: 16.0
23504
4.0 mi
Pop: 24,052
$43,156
Walk: 13.2
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits