Solar Installers Market: ZIP 23160
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23160 is an urban area with low foot traffic.
Area Profile
1,325
Population
Urban
Area Type
3.2/20
Foot Traffic
Very Car-Dependent
Median Age: 40.8 —
older demographic, may prefer sit-down options.
College-Educated: 0.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,690
2BR Fair Market Rent
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
-7.3 pts vs. national avg
Nearby Markets
23039
3.2 mi
Pop: 1,101
$144,432
23102
5.5 mi
Pop: 3,323
$114,444
Walk: 3.3
23129
6.7 mi
Pop: 394
$138,365
23103
8.2 mi
Pop: 6,657
$134,563
23139
8.8 mi
Pop: 27,085
$109,231
Walk: 5.3
23063
11.0 mi
Pop: 5,728
$100,417
23146
11.1 mi
Pop: 3,300
$110,893
Walk: 5.1
23113
12.7 mi
Pop: 26,558
$150,673
Walk: 7.4
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits