Solar Installers Market: ZIP 23103
Opportunity Score
100
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23103 is an urban area. with a population of 6,657 and household incomes well above the national median ($134,563).
Area Profile
6,657
Population
$134,563
Median Income
+80% vs. national
Urban
Area Type
Median Age: 54.5 —
older demographic, may prefer sit-down options.
College-Educated: 43.1% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,380
2BR Fair Market Rent
$959
Median Gross Rent
$610 K
Median Home Value
2
Bank Branches
$180 K deposits
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $134,563. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 2
vs. National Average
Median Income
+80% vs. $74,580
Nearby Markets
23129
5.3 mi
Pop: 394
$138,365
23146
5.3 mi
Pop: 3,300
$110,893
Walk: 5.1
23039
5.4 mi
Pop: 1,101
$144,432
23233
6.5 mi
Pop: 31,775
$117,500
Walk: 7.2
23238
6.8 mi
Pop: 25,893
$97,286
Walk: 8.8
23113
8.1 mi
Pop: 26,558
$150,673
Walk: 7.4
23160
8.2 mi
Pop: 1,325
Walk: 3.2
23102
8.3 mi
Pop: 3,323
$114,444
Walk: 3.3
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits