Solar Installers Market: ZIP 22911
Opportunity Score
100
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22911 is an urban area. with a population of 18,985 and household incomes well above the national median ($121,556).
Area Profile
18,985
Population
$121,556
Median Income
+63% vs. national
Urban
Area Type
Median Age: 41.4 —
older demographic, may prefer sit-down options.
College-Educated: 44.5% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,970
2BR Fair Market Rent
$1,882
Median Gross Rent
$430 K
Median Home Value
11
Bank Branches
$1.1 M deposits
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $121,556. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 11
vs. National Average
Median Income
+63% vs. $74,580
Nearby Markets
22947
6.9 mi
Pop: 5,201
$126,944
Walk: 4.8
22936
7.5 mi
Pop: 6,478
$139,095
Walk: 5.3
22908
7.5 mi
Pop: 0
Walk: 13.8
22904
8.2 mi
Pop: 5,795
$250,001
Walk: 14.7
22923
9.1 mi
Pop: 6,727
$108,796
22901
9.9 mi
Pop: 36,922
$91,154
Walk: 12.3
22968
10.0 mi
Pop: 10,603
$83,429
Walk: 5.2
22974
13.4 mi
Pop: 5,123
$108,859
Walk: 6.0
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits