Solar Installers Market: ZIP 22904
Opportunity Score
91
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22904 is an urban area with moderate foot traffic. with a population of 5,795 and household incomes well above the national median ($250,001).
Area Profile
5,795
Population
$250,001
Median Income
+235% vs. national
Urban
Area Type
14.7/20
Foot Traffic
Very Car-Dependent
Median Age: 19.2 —
young market, strong street food demand.
College-Educated: 1.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,720
2BR Fair Market Rent
$1,104
Median Gross Rent
1
Bank Branches
$3.9 K deposits
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $250,001. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
+235% vs. $74,580
Walkability
+4.2 pts vs. national avg
Nearby Markets
22908
1.1 mi
Pop: 0
Walk: 13.8
22901
4.6 mi
Pop: 36,922
$91,154
Walk: 12.3
22903
6.1 mi
Pop: 39,925
$64,352
Walk: 12.5
22911
8.2 mi
Pop: 18,985
$121,556
22936
8.6 mi
Pop: 6,478
$139,095
Walk: 5.3
22902
8.7 mi
Pop: 24,396
$91,162
Walk: 14.5
22959
12.1 mi
Pop: 1,802
$110,066
Walk: 5.4
22947
12.9 mi
Pop: 5,201
$126,944
Walk: 4.8
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits