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Solar Installers Market: ZIP 97538

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97538 is an rural area. with a population of 1,831 and household incomes below the national median ($43,689).

1,831

Population

$43,689

Median Income

-41% vs. national

Rural

Area Type

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 12.4% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,410

2BR Fair Market Rent

$785

Median Gross Rent

$290 K

Median Home Value

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Median income sits at $43,689. Price sensitivity is real. Build your model around volume or keep overhead minimal.