Home › ZIP 97223

Solar Installers Market: ZIP 97223

Opportunity Score

78 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97223 is an urban area with moderate foot traffic. with a population of 50,226 and household incomes well above the national median ($108,040). There are 13 solar installers operations in ZIP 97223.

Area Profile

50,226

Population

$108,040

Median Income

+45% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 36.4% — balanced market for quality & value.

Competition

Solar Installers and related businesses in ZIP 97223.

Solar Installers

Moderate — proven market

2.6 per 10K residents

Roofing Contractors

2.0 per 10K residents

What this means: Solar Installers are 56.5% of the relevant market in ZIP 97223 (13 vs. 10 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,010

2BR Fair Market Rent

$1,726

Median Gross Rent

$580 K

Median Home Value

Bank Branches

$800 K deposits

Tips for Starting a Solar Business in Oregon

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
The median income here is $108,040. That gives you pricing room most markets don't offer. Don't underprice.