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Solar Installers Market: ZIP 78660

Opportunity Score

92 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78660 is an urban area. with a population of 118,437 and household incomes well above the national median ($109,522). There are 35 solar installers operations in ZIP 78660.

Area Profile

118,437

Population

$109,522

Median Income

+47% vs. national

Urban

Area Type

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Solar Installers and related businesses in ZIP 78660.

Solar Installers

Competitive — differentiation needed

3.0 per 10K residents

Roofing Contractors

1.4 per 10K residents

What this means: Solar Installers are 68.6% of the relevant market in ZIP 78660 (35 vs. 16 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,070

2BR Fair Market Rent

$1,769

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$680 K deposits

Tips for Starting a Solar Business in Texas

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
The median income here is $109,522. That gives you pricing room most markets don't offer. Don't underprice.