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Solar Installers Market: ZIP 78645

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78645 is an urban area. with a population of 15,042 and household incomes well above the national median ($108,393). There are 6 solar installers operations in ZIP 78645.

Area Profile

15,042

Population

$108,393

Median Income

+45% vs. national

Urban

Area Type

Median Age: 51.6 — older demographic, may prefer sit-down options.

College-Educated: 35.5% — balanced market for quality & value.

Competition

Solar Installers and related businesses in ZIP 78645.

Solar Installers

Moderate — proven market

4.0 per 10K residents

Roofing Contractors

3.3 per 10K residents

What this means: Solar Installers are 54.5% of the relevant market in ZIP 78645 (6 vs. 5 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,880

2BR Fair Market Rent

$1,455

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$120 K deposits

Tips for Starting a Solar Business in Texas

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
The median income here is $108,393. That gives you pricing room most markets don't offer. Don't underprice.