Home › ZIP 74902

Solar Installers Market: ZIP 74902

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 74902 is an urban area with low foot traffic. with a population of 4,359 and household incomes below the national median ($48,333).

4,359

Population

$48,333

Median Income

-35% vs. national

Urban

Area Type

5.8/20

Foot Traffic

Very Car-Dependent

Median Age: 42.5 — older demographic, may prefer sit-down options.

College-Educated: 9.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

$747

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$36 K deposits

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.