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Solar Installers Market: ZIP 74012

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 74012 is an urban area with moderate foot traffic. with a population of 63,899 and household incomes above the national median ($80,079). There are 26 solar installers operations in ZIP 74012.

Area Profile

63,899
Population
$80,079
Median Income
+7% vs. national
Urban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 36.8 — mixed-age market, broad menu appeal.
College-Educated: 22.8% — value-focused market, keep prices competitive.

Competition

Solar Installers and related businesses in ZIP 74012.

26
Solar Installers
Competitive — differentiation needed
4.1 per 10K residents
14
Roofing Contractors
2.2 per 10K residents
What this means: Solar Installers are 65.0% of the relevant market in ZIP 74012 (26 vs. 14 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,320
2BR Fair Market Rent
$1,211
Median Gross Rent
$220 K
Median Home Value
18
Bank Branches
$1.6 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits