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Solar Installers Market: ZIP 68978

Opportunity Score

43 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 68978 is an rural area with low foot traffic. with a population of 2,382 and household incomes near the national median ($63,068).

2,382

Population

$63,068

Median Income

-15% vs. national

Rural

Area Type

6.3/20

Foot Traffic

Car-Dependent

Median Age: 49.3 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$910

2BR Fair Market Rent

$665

Median Gross Rent

$77 K

Median Home Value

Bank Branches

$150 K deposits

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Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.