Solar Installers Market: ZIP 54985
Opportunity Score
20
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54985 is an urban area with low foot traffic.
Area Profile
593
Population
Urban
Area Type
4.8/20
Foot Traffic
Very Car-Dependent
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 1.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,040
2BR Fair Market Rent
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
-5.8 pts vs. national avg
Nearby Markets
54901
1.4 mi
Pop: 36,999
$61,734
Walk: 13.8
54956
7.4 mi
Pop: 46,658
$81,386
Walk: 8.4
54904
8.0 mi
Pop: 22,428
$95,813
Walk: 8.4
54902
9.0 mi
Pop: 21,982
$64,548
Walk: 14.0
54927
9.5 mi
Pop: 530
$126,012
54914
13.3 mi
Pop: 31,448
$77,199
Walk: 9.6
54979
14.1 mi
Pop: 1,879
$104,167
Walk: 4.6
53088
15.2 mi
Pop: 217
$58,000
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits