Solar Installers Market: ZIP 54653
Opportunity Score
38
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54653 is an urban area. with a population of 1,232 and household incomes near the national median ($69,583).
Area Profile
1,232
Population
$69,583
Median Income
-7% vs. national
Urban
Area Type
Median Age: 36.2 —
mixed-age market, broad menu appeal.
College-Educated: 11.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,240
2BR Fair Market Rent
$1,063
Median Gross Rent
$250 K
Median Home Value
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-7% vs. $74,580
Nearby Markets
54614
6.0 mi
Pop: 2,647
$81,302
54623
9.4 mi
Pop: 1,949
$85,833
54619
11.4 mi
Pop: 3,842
$70,612
54667
11.5 mi
Pop: 5,013
$71,687
Walk: 4.8
54669
12.5 mi
Pop: 8,227
$100,214
Walk: 6.8
54656
14.4 mi
Pop: 18,068
$70,605
Walk: 7.4
54601
14.8 mi
Pop: 50,474
$60,078
Walk: 14.2
54621
16.1 mi
Pop: 1,361
$90,563
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits