Solar Installers Market: ZIP 54169
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54169 is an urban area. with a population of 3,204 and household incomes well above the national median ($114,943).
Area Profile
3,204
Population
$114,943
Median Income
+54% vs. national
Urban
Area Type
Median Age: 43.8 —
older demographic, may prefer sit-down options.
College-Educated: 33.0% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,230
2BR Fair Market Rent
$1,208
Median Gross Rent
$340 K
Median Home Value
1
Bank Branches
$31 K deposits
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $114,943. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 1
vs. National Average
Median Income
+54% vs. $74,580
Nearby Markets
54952
4.4 mi
Pop: 27,127
$67,280
Walk: 7.3
54113
6.2 mi
Pop: 3,633
$89,310
54129
6.6 mi
Pop: 3,323
$75,662
Walk: 5.6
54915
7.1 mi
Pop: 44,269
$83,814
Walk: 7.6
53088
7.4 mi
Pop: 217
$58,000
54136
7.5 mi
Pop: 6,936
$66,472
Walk: 9.4
54140
8.0 mi
Pop: 8,276
$72,049
Walk: 10.6
54123
8.9 mi
Pop: 213
$67,500
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits