Solar Installers Market: ZIP 54014
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54014 is an suburban area. with a population of 2,018 and household incomes above the national median ($98,512).
Area Profile
2,018
Population
$98,512
Median Income
+32% vs. national
Suburban
Area Type
Median Age: 50.1 —
older demographic, may prefer sit-down options.
College-Educated: 20.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,460
2BR Fair Market Rent
$993
Median Gross Rent
$290 K
Median Home Value
1
Bank Branches
$57 K deposits
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Suburban
- Bank Branches
- 1
vs. National Average
Median Income
+32% vs. $74,580
Nearby Markets
54011
8.9 mi
Pop: 6,910
$86,442
Walk: 6.6
55066
9.7 mi
Pop: 19,125
$70,529
Walk: 6.3
55089
10.2 mi
Pop: 1,760
$105,938
Walk: 3.8
54021
10.9 mi
Pop: 7,341
$107,096
54723
10.9 mi
Pop: 1,020
$83,750
54003
12.7 mi
Pop: 979
$94,167
54022
13.9 mi
Pop: 24,245
$91,292
Walk: 8.0
55026
18.5 mi
Pop: 451
$104,688
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits