Solar Installers Market: ZIP 53911
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53911 is an urban area. with a population of 1,480 and household incomes above the national median ($99,375).
Area Profile
1,480
Population
$99,375
Median Income
+33% vs. national
Urban
Area Type
Median Age: 36.4 —
mixed-age market, broad menu appeal.
College-Educated: 17.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,420
2BR Fair Market Rent
$1,237
Median Gross Rent
$290 K
Median Home Value
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+33% vs. $74,580
Nearby Markets
53571
3.4 mi
Pop: 227
$65,850
53955
5.5 mi
Pop: 5,909
$95,802
Walk: 4.8
53532
6.0 mi
Pop: 16,286
$110,050
Walk: 7.6
53598
8.3 mi
Pop: 3,834
$100,119
53960
11.4 mi
Pop: 3,235
$82,143
Walk: 4.8
53597
11.7 mi
Pop: 20,671
$114,542
Walk: 9.0
53529
12.6 mi
Pop: 2,456
$100,313
53969
12.6 mi
Pop: 361
$73,125
Walk: 5.0
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits