Solar Installers Market: ZIP 53233
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53233 is an urban area with high foot traffic. with a population of 14,412 and household incomes below the national median ($20,306).
Area Profile
14,412
Population
$20,306
Median Income
-73% vs. national
Urban
Area Type
15.8/20
Foot Traffic
Very Walkable
Median Age: 22.3 —
young market, strong street food demand.
College-Educated: 6.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,080
2BR Fair Market Rent
$846
Median Gross Rent
$130 K
Median Home Value
5
Bank Branches
$250 K deposits
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- Median income sits at $20,306. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Bank Branches
- 5
vs. National Average
Median Income
-73% vs. $74,580
Walkability
+5.3 pts vs. national avg
Nearby Markets
53205
1.1 mi
Pop: 9,091
$30,300
Walk: 15.8
53203
1.3 mi
Pop: 2,077
$84,005
53204
1.4 mi
Pop: 40,008
$43,645
Walk: 15.2
53208
2.4 mi
Pop: 27,407
$50,585
Walk: 13.8
53206
2.6 mi
Pop: 20,219
$28,995
Walk: 14.6
53215
2.7 mi
Pop: 58,375
$49,207
Walk: 14.3
53202
3.0 mi
Pop: 26,269
$68,482
Walk: 16.3
53295
3.1 mi
Pop: 121
Walk: 16.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits