Solar Installers Market: ZIP 53002
Opportunity Score
74
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53002 is an rural area. with a population of 2,611 and household incomes well above the national median ($107,250).
Area Profile
2,611
Population
$107,250
Median Income
+44% vs. national
Rural
Area Type
Median Age: 35.0 —
mixed-age market, broad menu appeal.
College-Educated: 16.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,100
2BR Fair Market Rent
$972
Median Gross Rent
$290 K
Median Home Value
1
Bank Branches
$21 K deposits
Tips for Starting a Solar Business in Wisconsin
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $107,250. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Rural
- Bank Branches
- 1
vs. National Average
Median Income
+44% vs. $74,580
Nearby Markets
53091
6.2 mi
Pop: 2,113
$81,442
Walk: 6.1
53027
10.3 mi
Pop: 23,201
$85,708
Walk: 7.7
53048
10.5 mi
Pop: 3,484
$67,614
Walk: 6.0
53086
10.7 mi
Pop: 9,223
$105,539
Walk: 7.0
53010
11.6 mi
Pop: 7,482
$95,476
53040
11.9 mi
Pop: 8,223
$99,425
Walk: 6.6
53090
12.4 mi
Pop: 21,889
$87,786
Walk: 4.2
53078
12.8 mi
Pop: 1,743
$95,912
Walk: 5.1
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits