SolarBreakeven
Showing results for ZIP 54956 (WI)
Home ZIP 38401

Solar Installers Market: ZIP 38401

Opportunity Score
52 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38401 is an suburban area with low foot traffic. with a population of 66,696 and household incomes near the national median ($69,467). There are 8 solar installers operations in ZIP 38401.

Area Profile

66,696
Population
$69,467
Median Income
-7% vs. national
Suburban
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 39.0 — mixed-age market, broad menu appeal.
College-Educated: 16.8% — value-focused market, keep prices competitive.

Competition

Solar Installers and related businesses in ZIP 38401.

8
Solar Installers
Moderate — proven market
1.2 per 10K residents
3
Roofing Contractors
0.4 per 10K residents
What this means: Solar Installers are 72.7% of the relevant market in ZIP 38401 (8 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,460
2BR Fair Market Rent
$1,084
Median Gross Rent
$300 K
Median Home Value
16
Bank Branches
$1.8 M deposits

Quick Facts

Area Type
Suburban
Foot Traffic
Car-Dependent
Solar Installers
8
Related Businesses
3
Bank Branches
16

vs. National Average

Median Income
-7% vs. $74,580
Walkability
-3.9 pts vs. national avg

Check Another Market

Or estimate costs with the SolarBreakeven calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits