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Solar Installers Market: ZIP 38134

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38134 is an urban area with moderate foot traffic. with a population of 42,500 and household incomes near the national median ($61,172). There are 18 solar installers operations in ZIP 38134.

Area Profile

42,500

Population

$61,172

Median Income

-18% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Competition

Solar Installers and related businesses in ZIP 38134.

Solar Installers

Moderate — proven market

4.2 per 10K residents

Roofing Contractors

2.6 per 10K residents

What this means: Solar Installers are 62.1% of the relevant market in ZIP 38134 (18 vs. 11 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,370

2BR Fair Market Rent

$1,147

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$1 M deposits

Tips for Starting a Solar Business in Tennessee

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.