Solar Installers Market: ZIP 38118
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38118 is an urban area with moderate foot traffic. with a population of 39,162 and household incomes below the national median ($42,464). There are 17 solar installers operations in ZIP 38118.
Area Profile
39,162
Population
$42,464
Median Income
-43% vs. national
Urban
Area Type
11.9/20
Foot Traffic
Walkable
Median Age: 28.9 —
young market, strong street food demand.
College-Educated: 6.8% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 38118.
17
Solar Installers
Moderate — proven market
4.3 per 10K residents
5
Roofing Contractors
1.3 per 10K residents
What this means:
Solar Installers are 77.3% of the relevant market in ZIP 38118 (17 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,250
2BR Fair Market Rent
$1,105
Median Gross Rent
$96 K
Median Home Value
3
Bank Branches
$220 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 17
- Related Businesses
- 5
- Bank Branches
- 3
vs. National Average
Median Income
-43% vs. $74,580
Walkability
+1.4 pts vs. national avg
Nearby Markets
38115
4.6 mi
Pop: 36,878
$42,931
Walk: 12.2
38131
5.0 mi
Pop: 0
38141
5.2 mi
Pop: 23,768
$64,050
Walk: 9.4
38111
5.3 mi
Pop: 43,308
$52,806
Walk: 12.2
38132
5.6 mi
Pop: 35
Walk: 10.0
38116
5.6 mi
Pop: 41,393
$44,663
Walk: 11.7
38117
5.7 mi
Pop: 26,327
$93,688
Walk: 13.5
38152
5.8 mi
Pop: 506
Walk: 14.7
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits