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Solar Installers Market: ZIP 38108

Opportunity Score
56 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38108 is an urban area with moderate foot traffic. with a population of 18,501 and household incomes below the national median ($35,435).

Area Profile

18,501
Population
$35,435
Median Income
-52% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 34.3 — mixed-age market, broad menu appeal.
College-Educated: 6.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,170
2BR Fair Market Rent
$921
Median Gross Rent
$63 K
Median Home Value

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits