Solar Installers Market: ZIP 28098
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28098 is an urban area with low foot traffic. with a population of 3,746 and household incomes near the national median ($51,879).
Area Profile
3,746
Population
$51,879
Median Income
-30% vs. national
Urban
Area Type
7.4/20
Foot Traffic
Car-Dependent
Median Age: 41.1 —
older demographic, may prefer sit-down options.
College-Educated: 12.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,550
2BR Fair Market Rent
$1,152
Median Gross Rent
$150 K
Median Home Value
Tips for Starting a Solar Business in North Carolina
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
-30% vs. $74,580
Walkability
-3.1 pts vs. national avg
Nearby Markets
28101
2.0 mi
Pop: 1,027
$124,063
Walk: 8.8
28032
3.0 mi
Pop: 3,222
$74,085
28054
3.5 mi
Pop: 39,493
$59,524
Walk: 8.0
28056
4.1 mi
Pop: 35,963
$90,422
Walk: 6.3
28012
6.0 mi
Pop: 26,519
$81,057
Walk: 10.9
28120
6.5 mi
Pop: 24,363
$74,809
Walk: 7.5
28034
7.8 mi
Pop: 19,470
$59,969
Walk: 7.7
28214
9.2 mi
Pop: 42,197
$83,618
Walk: 10.4
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits