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Home ZIP 24104

Solar Installers Market: ZIP 24104

Opportunity Score
60 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 24104 is an rural area. with a population of 3,005 and household incomes near the national median ($70,707).

Area Profile

3,005
Population
$70,707
Median Income
-5% vs. national
Rural
Area Type
Median Age: 59.6 — older demographic, may prefer sit-down options.
College-Educated: 29.9% — balanced market for quality & value.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,110
2BR Fair Market Rent
$883
Median Gross Rent
$290 K
Median Home Value

Tips for Starting a Solar Business in Virginia

  • The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
  • Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
  • Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
  • Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
  • This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits