Solar Installers Market: ZIP 23974
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23974 is an rural area with low foot traffic. with a population of 4,908 and household incomes below the national median ($48,769).
Area Profile
4,908
Population
$48,769
Median Income
-35% vs. national
Rural
Area Type
4.9/20
Foot Traffic
Very Car-Dependent
Median Age: 42.9 —
older demographic, may prefer sit-down options.
College-Educated: 6.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$850
2BR Fair Market Rent
$780
Median Gross Rent
$130 K
Median Home Value
1
Bank Branches
$84 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 1
vs. National Average
Median Income
-35% vs. $74,580
Walkability
-5.6 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits