Solar Installers Market: ZIP 23661
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23661 is an urban area with moderate foot traffic. with a population of 14,141 and household incomes near the national median ($66,760). There are 4 solar installers operations in ZIP 23661.
Area Profile
14,141
Population
$66,760
Median Income
-10% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 42.6 —
older demographic, may prefer sit-down options.
College-Educated: 18.5% —
value-focused market, keep prices competitive.
Competition
Solar Installers and related businesses in ZIP 23661.
4
Solar Installers
Low competition — room to establish
2.8 per 10K residents
3
Roofing Contractors
2.1 per 10K residents
What this means:
Solar Installers are 57.1% of the relevant market in ZIP 23661 (4 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,470
2BR Fair Market Rent
$1,224
Median Gross Rent
$200 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Solar Installers
- 4
- Related Businesses
- 3
vs. National Average
Median Income
-10% vs. $74,580
Walkability
+2.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits