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Solar Installers Market: ZIP 23517

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23517 is an urban area with high foot traffic. with a population of 4,550 and household incomes near the national median ($63,556). There are 3 solar installers operations in ZIP 23517.

Area Profile

4,550
Population
$63,556
Median Income
-15% vs. national
Urban
Area Type
15.8/20
Foot Traffic
Very Walkable
Median Age: 33.4 — mixed-age market, broad menu appeal.
College-Educated: 44.7% — strong appetite for artisan/specialty food.

Competition

Solar Installers and related businesses in ZIP 23517.

3
Solar Installers
Low competition — room to establish
6.6 per 10K residents
3
Roofing Contractors
6.6 per 10K residents
What this means: Solar Installers are 50.0% of the relevant market in ZIP 23517 (3 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,660
2BR Fair Market Rent
$1,397
Median Gross Rent
$360 K
Median Home Value
6
Bank Branches
$640 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Solar Installers
3
Related Businesses
3
Bank Branches
6

vs. National Average

Median Income
-15% vs. $74,580
Walkability
+5.3 pts vs. national avg

Check Another Market

Or estimate costs with the SolarBreakeven calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits