Solar Installers Market: ZIP 23487
Opportunity Score
74
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23487 is an urban area. with a population of 6,238 and household incomes near the national median ($72,517).
Area Profile
6,238
Population
$72,517
Median Income
-3% vs. national
Urban
Area Type
Median Age: 42.9 —
older demographic, may prefer sit-down options.
College-Educated: 13.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,380
2BR Fair Market Rent
$1,014
Median Gross Rent
$240 K
Median Home Value
2
Bank Branches
$190 K deposits
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 2
vs. National Average
Median Income
-3% vs. $74,580
Nearby Markets
23898
9.5 mi
Pop: 2,146
$71,250
Walk: 3.8
23866
10.8 mi
Pop: 1,837
$63,355
Walk: 2.9
23315
11.0 mi
Pop: 1,599
$72,321
23430
11.4 mi
Pop: 19,057
$103,580
Walk: 7.1
23432
12.0 mi
Pop: 1,405
$126,000
23434
13.5 mi
Pop: 52,556
$75,798
Walk: 5.8
23304
14.7 mi
Pop: 11
23436
15.4 mi
Pop: 873
$194,531
Walk: 5.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits