Solar Installers Market: ZIP 23188
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23188 is an urban area with low foot traffic. with a population of 45,342 and household incomes well above the national median ($101,088). There are 8 solar installers operations in ZIP 23188.
Area Profile
45,342
Population
$101,088
Median Income
+36% vs. national
Urban
Area Type
7.9/20
Foot Traffic
Car-Dependent
Median Age: 49.1 —
older demographic, may prefer sit-down options.
College-Educated: 37.0% —
balanced market for quality & value.
Competition
Solar Installers and related businesses in ZIP 23188.
8
Solar Installers
Moderate — proven market
1.8 per 10K residents
4
Roofing Contractors
0.9 per 10K residents
What this means:
Solar Installers are 66.7% of the relevant market in ZIP 23188 (8 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,800
2BR Fair Market Rent
$1,541
Median Gross Rent
$410 K
Median Home Value
12
Bank Branches
$1.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Solar Installers
- 8
- Related Businesses
- 4
- Bank Branches
- 12
vs. National Average
Median Income
+36% vs. $74,580
Walkability
-2.6 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits