Solar Installers Market: ZIP 22821
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22821 is an urban area with low foot traffic. with a population of 6,074 and household incomes above the national median ($81,667).
Area Profile
6,074
Population
$81,667
Median Income
+10% vs. national
Urban
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 16.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,210
2BR Fair Market Rent
$979
Median Gross Rent
$250 K
Median Home Value
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
+10% vs. $74,580
Walkability
-4.0 pts vs. national avg
Nearby Markets
22831
5.5 mi
Pop: 447
$51,181
Walk: 3.9
22843
7.8 mi
Pop: 2,870
$99,286
22812
9.9 mi
Pop: 10,121
$83,858
26802
12.5 mi
Pop: 809
$39,177
22850
15.6 mi
Pop: 1,386
$88,542
Walk: 4.1
26815
16.3 mi
Pop: 553
$53,125
Walk: 4.0
22830
16.7 mi
Pop: 2,259
$61,330
Walk: 2.2
22801
17.9 mi
Pop: 39,870
$70,779
Walk: 14.2
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits