Solar Installers Market: ZIP 22314
Opportunity Score
93
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22314 is an urban area with high foot traffic. with a population of 35,696 and household incomes well above the national median ($144,359).
Area Profile
35,696
Population
$144,359
Median Income
+94% vs. national
Urban
Area Type
16.3/20
Foot Traffic
Very Walkable
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 65.7% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,250
2BR Fair Market Rent
$2,312
Median Gross Rent
$860 K
Median Home Value
21
Bank Branches
$3.9 M deposits
Tips for Starting a Solar Business in Virginia
- The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
- Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
- Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
- Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
- The median income here is $144,359. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Bank Branches
- 21
vs. National Average
Median Income
+94% vs. $74,580
Walkability
+5.8 pts vs. national avg
Nearby Markets
22301
0.9 mi
Pop: 13,830
$188,211
Walk: 17.0
22303
2.0 mi
Pop: 16,566
$103,822
Walk: 12.3
22305
2.1 mi
Pop: 17,721
$109,124
Walk: 14.5
22302
2.3 mi
Pop: 18,277
$127,037
Walk: 14.5
22307
2.5 mi
Pop: 10,205
$140,559
Walk: 12.9
20032
3.2 mi
Pop: 38,828
$48,146
Walk: 12.9
22206
3.3 mi
Pop: 20,678
$136,472
Walk: 13.8
22202
3.5 mi
Pop: 27,352
$141,933
Walk: 13.5
Check Another Market
Or estimate costs with the SolarBreakeven calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits