Home › ZIP 08104

Solar Installers Market: ZIP 08104

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 08104 is an urban area with moderate foot traffic. with a population of 21,508 and household incomes below the national median ($36,566).

21,508

Population

$36,566

Median Income

-51% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 33.4 — mixed-age market, broad menu appeal.

College-Educated: 5.4% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,420

2BR Fair Market Rent

$1,105

Median Gross Rent

$88 K

Median Home Value

The federal Investment Tax Credit (ITC) is the single biggest factor in your customers' buying decisions. Know the current rate and expiration timeline cold.
Become a certified installer for at least two major panel manufacturers. Certification unlocks better wholesale pricing and warranty terms.
Permitting and interconnection timelines vary wildly by utility. In some territories it takes 2 weeks. In others, 6 months. Map this before you set customer expectations.
Roof condition kills more solar deals than price objections. Partner with a roofer or learn to assess roof life remaining.
Median income sits at $36,566. Price sensitivity is real. Build your model around volume or keep overhead minimal.